Finn Ekeblad

He spent three years on the tech desk at Dagens Näringsliv before going independent in 2024. His editorial lens is consistently: what does this actually change for the people who have to use it every day?

2 comparisons by Finn Ekeblad.

• AI copywriting tools
• Content marketing with AI

• HubSpot Alternatives: 5 Platforms Compared for 2026

  October 1, 2026

  HubSpot Professional starts at $800 a month. Five alternatives compared on price, automation, CRM depth and AI features, with a clear pick for most small teams.

• Best AI Visibility Tools in 2026: 6 GEO Trackers Ranked

  July 16, 2026

  Six AI visibility tools compared head to head: what each one tracks across ChatGPT, Perplexity and Gemini, what it costs, and which is worth paying for in 2026.