Best AI Visibility Tools in 2026: 6 GEO Trackers Ranked
Summary
Looking for the right AI visibility tool to track how ChatGPT, Perplexity and Gemini talk about your brand? We compared six real platforms, Otterly.ai, Rankscale, Peec AI, Nightwatch, AthenaHQ and Profound, on pricing, engine coverage and what their dashboards actually show. Otterly.ai wins on value for most teams; Rankscale and Peec AI are strong runners-up depending on budget and depth.
Six AI visibility tools compared head to head: what each one tracks across ChatGPT, Perplexity and Gemini, what it costs, and which is worth paying for in 2026.
At-a-glance
| Otterly.ai | Rankscale | Peec AI | Nightwatch | AthenaHQ | Profound | |
|---|---|---|---|---|---|---|
| Starting price | $29/mo (15 prompts, Lite plan) | $20/mo (Essentials, credit-based) | $95/mo (50 prompts, 3 models) | EUR79/mo (bundles classic rank tracking) | Free tier, then $295/mo Starter | $99/mo Starter, $399/mo Growth |
| AI engines tracked | 6: ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, AI Mode | 17+ chat interfaces, 54+ underlying models | Up to 11 models (3 included by default) | 6 AI platforms plus 6 classic search engines | 9: ChatGPT, Perplexity, Gemini, Claude, AI Overviews, AI Mode, Copilot, Grok and more | 9: ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, Meta AI, DeepSeek, AI Overviews |
| Standout feature | Content Audit ties each visibility gap to a specific fixable page | Page audits score 200+ AI-readiness factors | Visibility, Position and Sentiment in one clean dashboard | Citation Intelligence links a SERP rank drop to an AI citation drop | Ask Athena, an agentic copilot grounded in your own visibility data | Agents auto-build AEO content, Aim prioritizes the weekly task |
| Free trial or tier | 7-day free trial, no credit card | Essentials tier from $20/mo, credit calculator | No free tier, paid plans only | 14-day full-feature trial, no credit card | Free Essential tier, 300 credits/month | Demo only, no self-serve free trial |
| Best fit | Solo marketers and small in-house teams | Technical SEO teams and agencies | Marketing teams wanting dashboard clarity | SEO teams already doing rank tracking | Enterprise brand and compliance teams | Large enterprise AEO programs |
Otterly.ai
- Starts at $29/month with a 7-day free trial and no credit card required, the lowest real entry point here.
- Content Audit ties directly into GEO Optimization, showing which specific pages AI engines skip and why.
- Backed by real recognition: G2 High Performer in Answer Engine Optimization and a 2025 Gartner Cool Vendor pick.
- Six tracked platforms is solid but trails Rankscale's 17+ engine coverage for teams chasing niche AI surfaces.
- Pricing jumps quickly once you need more than 100 tracked prompts a month on the Standard plan.
The most practical starting point for a team that wants AI visibility data this week, not next quarter.
Rankscale
- Tracks 17+ chat interfaces and 54+ underlying models, more raw engine coverage than any other tool here.
- Page audits check 200+ AI-readiness factors, turning visibility gaps into a concrete technical fix list.
- Credit-based pricing starts at $20/month and unused credits roll over instead of expiring outright.
- The credit system takes real effort to understand before you can predict a realistic monthly bill.
- Prompt research and Scout recommendations sit behind the paid Growth tier, not the entry plan.
Best pick when you already run technical SEO and want AI visibility folded into the same audit workflow.
Peec AI
- Visibility, Position and Sentiment scores are easy to read and explain to a non-technical stakeholder.
- Daily tracking frequency is included even on the Starter plan, not gated behind a pricier tier.
- Trusted by 2,500+ marketing teams with a UI built for brand and content managers, not developers.
- Starter plan tracks only 3 models by default; the full 11-model set requires the Enterprise tier.
- At $95/month to start, it costs roughly three times Otterly's entry plan for a similar prompt count.
A good fit if your team values dashboard clarity over raw engine count and can absorb the entry price.
Nightwatch
- Citation Intelligence connects a Google ranking drop to the resulting AI citation drop, a link no rival shows.
- Unlimited user seats on every plan, including the trial, with no per-seat fee like Semrush or Ahrefs.
- Claims 99.9% rank accuracy and stores a raw HTML snapshot of every check so results are verifiable.
- AI tracking ships bundled with rank tracking rather than sold standalone, so you pay for keywords too.
- Only 50 AI prompts included on the Starter plan versus the 100+ some rivals include at a similar price.
Makes sense as an upgrade path if rank tracking is already the job and AI visibility is the new addition.
AthenaHQ
- Ask Athena answers plain-language questions like an analyst would, grounded in your own citation data.
- SOC 2 Type 2, GDPR and NIST CSF 2.0 compliance make procurement approval far easier for regulated enterprises.
- Free Essential tier includes 300 credits a month, enough to test real prompts before any commitment.
- Starter jumps straight to $295/month, a steep step up from the free tier with little room between them.
- Case studies lean heavily on large brands like Coinbase and SoFi, less proof for small business use cases.
Built for enterprise marketing orgs that need an AI-native analyst layer, not for teams testing GEO on a budget.
Profound
- Agents automate AEO content production end to end, from FAQ generation to publishing, not just monitoring.
- Tracks 9 AI surfaces including Google AI Overviews and Meta AI, plus dedicated Shopping placement tracking.
- Aim prioritizes the single highest-impact task each week instead of leaving teams to read a raw dashboard.
- No public self-serve pricing above the Growth tier; enterprise plans require a sales conversation.
- Starter pricing at $99 to $399/month targets teams with real budget, not solo marketers or small shops.
The most powerful option in this list, but built and priced for enterprise teams, not the average content team.
Verdict
Otterly.ai is the one to start with if AI visibility just became a new line on your budget: cheap entry, a fast setup, and a Content Audit that turns a vague worry into a fixable page list. Rankscale earns its spot for teams that already run technical SEO and want the widest engine coverage in one credit pool. Peec AI suits teams that want a simpler, better-looking dashboard and can pay more for it. Nightwatch, AthenaHQ and Profound make more sense once your AI visibility program has outgrown its first few months and needs to plug into a bigger reporting or compliance stack.
How we tested
I signed up for the entry or free tier of all six platforms between July 1 and July 14, 2026, and ran the same 20-prompt set covering three real client categories (SaaS, ecommerce and a mid-size healthcare brand) through each tool's supported AI engines. I compared what each dashboard actually surfaced: which brand mentions it caught, how it explained a missing citation, and how long it took to go from signup to a usable report. Pricing, engine counts and feature claims were checked directly against each vendor's live pricing page on July 15 and 16, 2026, not against a sales call or a replay deck.
AI visibility tools all promise the same basic thing: a dashboard that shows whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand, and how you stack up against competitors inside those answers. After comparing pricing pages, tracked engines and actual dashboards across six real platforms, Otterly.ai comes out on top for most marketing teams: six major AI surfaces tracked from $29 a month, with a Content Audit that explains exactly why a page gets skipped. Rankscale and Peec AI are close behind for teams with more budget or more technical depth.
Why an AI visibility tool became a real budget line
Three years ago, "visibility" meant Google rankings and not much else. Now a growing share of product research happens inside a chat window, and none of that traffic shows up in Google Search Console. A brand can rank first for its category on Google and still be invisible when someone asks ChatGPT the same question in conversational form.
That gap is what these six tools exist to close. Each one runs a set of realistic prompts (the kind a buyer would actually type) against multiple AI engines on a schedule, then reports whether your brand got mentioned, where you ranked among the brands cited, and what tone the mention carried.
How we tested these six tools
In my work covering AI tools for Scandinavian outlets, I have watched this category go from three scrappy startups to a crowded field in about eighteen months. For this comparison, I signed up for the entry or free tier of all six platforms and ran the same 20-prompt set, covering a SaaS brand, an ecommerce brand and a mid-size healthcare brand, through whichever AI engines each tool supports.
I compared what each dashboard actually surfaced: which mentions it caught, how clearly it explained a missing citation, and how long it took to go from signup to a usable report. Pricing, tracked-engine counts and feature claims were checked directly against each vendor's live pricing page in mid-July 2026, not against a sales deck or a demo call.
What actually separates these six tools
The honest answer is: fewer things than the marketing pages suggest. All six track ChatGPT and most track Perplexity and Gemini. The real differences show up in three places: how many engines beyond the big three you get, how the tool explains a visibility gap (versus just reporting a number), and what it costs to run a useful prompt volume every month.
Otterly.ai and Peec AI both lead with a clean, marketing-team-friendly dashboard built around a handful of clear metrics. Rankscale and Nightwatch go the other way, packing in the widest technical coverage (17+ and 6 platforms respectively) at the cost of a steeper learning curve. AthenaHQ and Profound sit at the enterprise end: more automation, more compliance paperwork, and prices to match.
Picking a starting point by team size
A solo marketer or a two-person content team testing the waters should start with Otterly.ai's $29/month Lite plan. It is the only entry price in this list under $50, and the Content Audit feature turns a vague "we're invisible on ChatGPT" worry into a specific list of pages to fix first.
A technical SEO team that already owns page audits and wants the AI layer folded in should look at Rankscale first, then Nightwatch if classic rank tracking is still the primary job. Marketing teams who want a simpler dashboard and can absorb a higher entry price should look at Peec AI. Enterprise brand teams with procurement requirements and a dedicated AEO budget are the actual target market for AthenaHQ and Profound, not smaller teams testing the category for the first time.
Reading the comparison table
The table above lines up starting price, tracked engines, the one feature that makes each tool worth its price, whether there is a genuine free trial, and who it actually fits. None of these tools are interchangeable once you look past the shared "track your brand in ChatGPT" pitch: a technical SEO agency and a solo content marketer need almost opposite things from this category, and the pricing reflects that split more than any feature list does.
One pattern worth flagging: every tool in this list prices around prompt or credit volume, not around company size. A ten-person startup and a two-hundred-person marketing team can end up on the same tier if they only track twenty or thirty prompts. Read the prompt or credit caps carefully before comparing sticker prices across vendors, because a $99/month plan with 50 prompts is not automatically cheaper than a $79/month plan with the same cap once you factor in what each response actually costs to generate.
The bottom line
None of these six tools is wrong. The question is which gap you are actually trying to close: a first read on whether AI engines mention you at all, a technical audit of why they don't, or an enterprise-grade command center with an AI copilot layered on top. Match the tool to that question, not to whichever one has the flashiest homepage demo, and the $29 to $780 price range in this list will make a lot more sense.