Journal · #seo

Keyword strategy for AI content teams: what holds up

Keyword strategy and keyword research are not the same. Covers cluster architecture, cannibalization traps, and what AI Overviews mean for content teams.

What Is GEO: How It Reshapes Your Content Strategy

GEO is the practice of making your content citable by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Here is what it means in practice for content teams.