Finn Ekeblad

He spent three years on the tech desk at Dagens Näringsliv before going independent in 2024. His editorial lens is consistently: what does this actually change for the people who have to use it every day?

3 articles by Finn Ekeblad.

• AI content generation
• Content marketing with AI

• 

  AI Marketing Trends 2026: What the Data Actually Shows

  August 26, 2026

  A data-led look at what AI marketing trends 2026 actually show -- from agentic workflows and zero-click search to machine customers and the governance gap.

• 

  Keyword strategy for AI content teams: what holds up

  August 5, 2026

  Keyword strategy and keyword research are not the same. Covers cluster architecture, cannibalization traps, and what AI Overviews mean for content teams.

• 

  What Is AIO? The AI Optimization Playbook for Content Teams

  July 15, 2026

  AIO gets you cited inside AI-generated answers, not just ranked on a results page. Here is what actually earns that citation, and where the discipline still falls short.